The planning and development department retained lead consultant Brook McIlroy Inc. to develop a study of the Williamsville Main Street, which is the 1.7 km portion of Princess Street between Division and the Bath Road/Concession intersection. The Williamsville Main Street is an area that has seen a great deal of change over the last few years.

The study examines existing land uses and redevelopment potential in the area, creates a concept plan and urban design guidelines for future development, and provides recommendations regarding transportation, servicing and the cultural heritage in the area.

The Williamsville Main Street Study was approved by Council on February 21, 2012.

2020 Update

In November 2020, staff completed an update to the Williamsville Main Street Study, which included a review of the land use and built form policies and zoning provisions for development along the corridor, including locations for taller buildings and greater density. This work was supported by a detailed transportation study and a review of the available servicing capacity. On December 1, 2020, Council passed amendments to the Official Plan and the zoning by-law to implement the update to the Williamsville Main Street Study.